It’s Friday, so we should have some fun.
Unfortunately, it’s both a bit of fun and a bit of a challenge.
The challenge is how to differentiate the bank?
That’s always been a challenge.
Most banks reckon that they don’t need to differentiate the bank because once you’ve got a customer, you’ve got them for life.
But some banks reckon that this olde worlde view of banking is disintegrating and that Gen Y and beyond are far more challenging.
For example, in the latest BAI Strategies, US research firm Market Rates talks about the age divide for channel preferences.